Changes in shopping behavior look likely to outlast Covid
Shayna Harris, who serves on the Sitka Salmon Shares board of directors, highlighted consumer trends for online grocery shopping in an editorial she penned for Forbes’ food and drink section. According to Harris, who consults with food brands, e-commerce has seen a rapid increase since the beginning of the global health pandemic thanks to many people’s desire to limit their exposure to Covid-19 in grocery stores (among other places) and instead have their groceries delivered directly to their door.
Referencing a report written by The New Consumer about some of 2020’s major consumer trends, Harris shares some views on relevant grocery trends. With so many folks staying at home and widening their cooking “horizons” during the pandemic, grocery stores have seen a rise in sales, as have some subscription services like Sitka Salmon Shares.
Harris argues that in the post-Covid world, this trend is likely to continue. According to an in-house survey conducted by Earnest Research, 75% of the 3,500 surveyed people said that they plan to continue their online grocery behavior in the future.
At Sitka Salmon Shares, we look forward to the day when our local and global communities can heal from the devastating effects of the pandemic. At the same time, we hope that consumers continue to embrace some new behaviors, such as supporting local, artisanal, and mission-driven businesses in the food industry and beyond.